If you have some extra time, why not follow one of these useful online (and free) courses to boost your publishing job search? They range from essential digital skills, marketing analytics, coding and a specific one dedicated to children's literature which I found very useful if you are into children's publishing.
1. Digital Skills: Digital Marketing (Accenture)
Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.
· Introduction to digital marketing
· Display and pay-per-click advertising
· Search engine optimisation (SEO)
· Email marketing
Duration: 2 weeks (2h/week)
2. Marketing Analytics (Darden School of Business, University of Virginia)
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.
· The marketing process
· Metrics for measuring brand assets
· Customer lifetime value
· Marketing experiments
· Regression basics
Info: You will need access to a spreadsheet software if possible (Excel, Google Sheets)
Duration: 5 weeks (2h/week)
3. Social Media Analytics: Using Data to Understand Public Conversations (Queensland University of Technology)
How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
· The role and structures of social media conversations
· Methods for and implications of gathering data
· Key metrics used for analysing Twitter
· Methods for identifying trends in social data
· The theory of social networks
· Methods for creating and interpreting data visualisations
If possible:
Duration: 3 weeks (3h/week)
4. Learn to Code for the Web (University of Leeds/Institute of Coding)
Ever wondered what's behind your favourite websites and apps? Get to grips with the basics of coding in HTML, CSS and JavaScript.
· How the internet works
· An introduction to coding languages
· Investigating source code
· Styling web pages
· Using HTML and CSS
Duration: 2 weeks (2h/week)
(Bond University)
It's not enough to gather information; to stand out you must know how to use data to improve real-life decisions.
By the end of the course, you'll be able to:
· Describe data using statistics and graphical techniques
· Use the concepts of probability and discrete random variables to make business decisions
· Understand the role of ethics in data analytics
· Apply modern quantitative tools (Microsoft Excel) to data analysis in a business context
· Understand the changing landscape of data science in the modern business world
Duration: 2 weeks (3h/week)
6. Exploring books for children: words and pictures (Open Learn)
This course will provide you with an understanding of how images communicate meanings to the readers of children’s books.
· Role of cultural knowledge in making sense of images
· Relationship between words and pictures
· Understanding how the use of images in children’s books has changed over time and what it means to create books for the specific audiences of children and their carers
Duration: 8 hours study
Good luck everyone!
Credit to Open Learn and Future Learn
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